NovaCRM

Q1 2026 Board Deck

Quarterly Business Review
April 4, 2026

Executive Summary

Revenue

  • MRR: $178.4K (+22% QoQ)
  • ARR run-rate: $2.14M
  • Net revenue retention: 118%

Growth

  • 312 paying customers (+26%)
  • 65 net-new logos in Q1
  • CAC down 20% to $1,840

Efficiency

  • Gross margin: 81%
  • LTV:CAC ratio: 6.1x
  • Payback period: 6.4 months

Runway

  • Cash: $3.55M
  • Net burn: $194K/mo
  • Runway: 18.3 months

MRR Growth: $15.8K to $178.4K

0 50K 100K 150K Oct 24 Mar 25 Aug 25 Jan 26

11x growth in 18 months | Avg MoM growth: 14.2%

Revenue Composition

New MRR Sources (Q1)

Source MRR Share
New logos$18.4K57%
Expansion$11.2K35%
Reactivation$2.6K8%

Total new MRR: $32.2K

Key Metrics

  • ARPU: $572/mo (+8% QoQ)
  • Gross margin: 81%
  • Net revenue retention: 118%
  • Expansion rate: 3.2% of base/mo

Upsell driven by Pipeline Intelligence module (launched Nov 2025).

Customer Acquisition

Funnel (Q1 2026)

  • Leads: 1,240 (+31%)
  • SQLs: 186 (15% conversion)
  • Closed-won: 65 (35% win rate)
  • Blended CAC: $1,840 (-20%)

Channel Mix

  • Direct sales: 43%
  • Inbound / content: 29%
  • Partner referrals: 18%
  • Outbound SDR: 10%

Organic pipeline growing fastest (+13pp QoQ). Referral program launched in Feb showing early traction.

Churn & Retention

Trend

  • Gross logo churn: 2.1% monthly (was 2.8%)
  • Net revenue churn: -1.2% (negative = expansion exceeds churn)
  • NRR: 118%

Top churn reasons

  1. Switched to all-in-one AMS (33%)
  2. Budget cuts / closure (22%)
  3. Insufficient integrations (17%)

Cohort Retention (6-mo)

Cohort Retention
Q1 202572%
Q2 202578%
Q3 202584%
Q4 202581%

Each cohort retains better as product matures. Q4 dip due to holiday churn.

Runway & Burn

Current Position

  • Cash: $3.55M
  • Net burn: $194K/mo
  • Runway: 18.3 months
  • Gross margin: 81%

Burn increased slightly due to 2 eng hires. Revenue scaling faster than costs.

Path to Breakeven

At current trajectory:

  • Breakeven: Q3 2027
  • Without fundraise: sustainable
  • With Series A: accelerate to $5M ARR by Q4 2027

We are raising from a position of strength, not necessity.

Product Roadmap — Q2 2026

Shipping This Quarter

  1. Carrier Portal Integrations
    Top 5 P&C carriers, direct quoting
    Addresses #3 churn reason
  2. Pipeline Intelligence v2
    AI renewal predictions
    Drives expansion revenue
  1. Mobile App (iOS)
    Field visits & pipeline mgmt
    Unlocks new user segment
  2. Team Analytics Dashboard
    Rep performance & commissions
    Agency owner value prop

Impact Targets

  • Churn: 2.1% to 1.5%
  • Feature adoption: 34% to 50%
  • NPS: 52 to 58

Q2 2026 Priorities & The Ask

Top 5 Priorities

  1. Close Series A ($10-12M)
  2. Launch carrier integrations
  3. Hit $220K MRR by June
  4. Reduce churn to < 1.8%
  5. Ship mobile app (iOS GA)

Series A

  • Raising: $10-12M
  • Pre-money: $45-55M
  • Use of funds: Eng (mobile + integrations), sales expansion, enterprise GTM
  • 3 Tier-1 firms in active diligence
  • Target close: End of Q2 2026

Thank you. Questions?

1 / 9Exit presentation